NovaScale · Digital Marketing · SaaS Platform
2× conversion lift for a B2B analytics SaaS platform
NovaScale needed a unified analytics platform that enterprise marketing teams could adopt without weeks of onboarding. MA Digitals led discovery, UX, and full-stack delivery on a modern React and Node stack.
2×
Conversion lift
-40%
Time to insight
-28%
Support tickets
14 weeks
Launch timeline
Campaign objective
Legacy dashboards were slow, fragmented across tools, and failed to surface actionable insights. Stakeholders needed a single source of truth with role-based views and export-ready reporting.
Our approach
We ran collaborative discovery sprints, mapped user journeys for analysts and executives, and shipped a modular dashboard with real-time data pipelines, customizable widgets, and a design system built for scale.
Product discovery & roadmap
UX/UI design system
React + Next.js frontend
API & data integrations
QA & launch support
Performance impact
Within one quarter of launch, NovaScale saw doubled trial-to-paid conversion, 40% faster time-to-insight for users, and a measurable drop in support tickets tied to navigation confusion.
2×
Conversion lift
-40%
Time to insight
-28%
Support tickets
14 weeks
Launch timeline
Your next success story starts here
Connect with us and discover how MA Digitals can help you hit your targets. Book your free strategy session today.
Contact us now