Vertex Labs · Digital Marketing · E-commerce
Shopify storefront with 3.2% conversion rate in 90 days
Vertex Labs needed an ecommerce experience that matched the quality of their physical products — fast on mobile, easy to merchandise, and optimized for paid traffic.
3.2%
Conversion rate
+48%
Mobile revenue
+62%
Page speed
+18%
AOV lift
Campaign objective
Their legacy theme loaded slowly, checkout abandonment was high, and the catalog structure made upsells difficult for seasonal campaigns.
Our approach
We rebuilt on Shopify Plus with a custom theme, streamlined checkout, structured collections for bundles, and Core Web Vitals tuning plus analytics instrumentation.
Shopify Plus theme
Checkout optimization
Catalog restructuring
CRO & analytics setup
Launch & training
Performance impact
Conversion rate reached 3.2% within 90 days, mobile revenue share grew significantly, and paid campaign ROAS improved thanks to faster landing experiences.
3.2%
Conversion rate
+48%
Mobile revenue
+62%
Page speed
+18%
AOV lift
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